论文部分内容阅读
有专家对竞争层次做过分类:最低一层的是成本的竞争,哪家公司成本越低越好;在此之上则是技术的竞争,哪家公司拥有最先进的技术同时转化为生产力就可能一跃冲天。更高的层次则是确定标准:正如同微软公司在软件行业中霸主地位的建立过程。如今大家所关注的则是品牌战略。记得可口可乐公司的高管曾说过
Some experts have classified the level of competition: the lowest level is the cost of competition, which company costs the lower the better; on top of this is the technical competition, which company has the most advanced technology at the same time into productivity May skyrocketed. A higher level is to determine the standard: just as Microsoft dominance in the software industry to establish process. Now everyone is concerned about the brand strategy. Remember Coca-Cola executives have said