港口服务品牌的打造不同于产品品牌,产品可以实现品牌与生产的分离,最具代表的是耐克品牌,只有营销和管理部门,却没有生产车间。而作为港口服务行业,定位是物流服务,品牌只能在物流服务的全过程中体现和打造,而且物流服务的唯一 Port service brand building is different from the product brand, the product can achieve the separation of brand and production, the most representative is the Nike brand, only the marketing and management departments, but no production workshop. As a port service industry, positioning is the logistics service, the brand can only be reflected in the whole process of logistics services and build, and the only logistics services