受地方政府形象广告和快速消费品广告增长带动,中国广告业出现了一个小阳春,但即便形势好转,中国广告业依然在经受产业升级的阵痛——意外反弹出乎所有人预料,中国广告业的好日子又回来了。今年以来,国内报纸、杂志、广播和户外媒体的广告销售额纷纷下滑,至今年3月跌人最低谷。整个一季度,国内 Driven by the growth of local government image ads and FMCG advertising, a slight spring has emerged in China’s advertising industry. However, even as the situation improves, the Chinese advertising industry is still suffering from the pain of industrial upgrading - surprisingly rebounding beyond everyone’s expectations. The advertising industry in China is good The days are back. Since the beginning of this year, the sales of advertisements in the domestic newspapers, magazines, radio and outdoor media have dropped, dropping to the lowest level in March this year. The whole quarter, domestic