20世纪70年代,美国广播界的一句名言:“车轮子和干电池拯救了广播。”如今这一景象在中国重现,随着汽车保有量不断增加,广播由此走出尴尬的境地,特别是专业频率的交通广播充分发挥了其应有的功能,成为“堵车路上的赚钱机器”。[1]那么作为交通广播如何为交通安全畅通做好服务,稳固应有的听众群呢?本文拟就此问题作一探讨。 In the 1970s, the American broadcasting industry made a famous remark: “The wheels and batteries saved the radio.” Now the scene reappears in China. As the car stockpiles continue to rise, the broadcast has come out of embarrassment. In particular, It is a professional frequency traffic radio that gives full play to its due function and becomes “a money-making machine on a traffic jam.” [1] So how to serve the traffic safety as a traffic radio and to stabilize the proper audience? This article intends to make a discussion on this issue.