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在电商时代,企业费用有逐年增高的趋势,盈利却没有以相同的速度递增——某大型快消品集团,一年销售60亿元,营销费用12亿元;某酒企,一年销售45亿元,15亿元的费用没了!而50%甚至以上的费用率在酒企根本屡见不鲜……对于费用:老板想摸清家底、运筹帷幄,操盘手想攻城略地、引爆市场;磊落者希图成就己身、有所作为,宵小者妄图中饱私囊、觊觎暗处……费用使得好,便化身为老板手中之利剑;费用失控,会栖身老板背后,成为尖锐的芒刺!费用管理,绝非厚黑学那么简单。正如科学终将战胜愚昧,科学的管理与决断,也将使
In the era of e-commerce, corporate expenses have been increasing year by year, but profit did not increase at the same rate - a large FMCG Group, a year sales of 6 billion yuan, marketing costs 1.2 billion yuan; a liquor business, a year sales 4.5 billion, 1.5 billion of the cost gone! And 50% or more of the cost rate is not uncommon in the wine business ... ... For the cost: the boss wants to find out the family, strategizing, Trader want to attack the city slightly, detonated the market; Self-made, make a difference, Liao who vain attempt to enrich their pockets, 觊 觎 dark place ... ... costs make it good, then the embodiment of the sword in the hands of the boss; cost out of control, will be staying behind the boss, become a sharp prick! Cost management, by no means Thick black school so simple. Just as science will finally overcome ignorance, scientific management and decision-making will also make it possible