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短短数年,我国保健品市场所经历的大起大落令人瞠目结舌。1994年,全国保健品销售额一度达300亿元。1995年以后,每年销售额均在百亿元在右徘徊。有关人士认为:各保健品企业为求生存、发展而各尽所能的行为,一方面促进了保健食品业的繁荣进步;另一方面,一些急功近利的企业生产以次充好、以劣充优的产品,造成了保健食品短暂辉煌后相继出现了质量、管理、广告宣传等问题,从而引发了
In just a few years, the ups and downs experienced by the health product market in China are staggering. In 1994, sales of health products nationwide reached 30 billion yuan. After 1995, the annual sales amounted to 10 billion yuan in the right hand. Relevant persons believe that the health care products companies are doing their best to survive and develop. On the one hand, they have promoted the prosperity and progress of the health food industry; on the other hand, some enterprises with quick success and instant profits produce shoddy products and use inferior products to make them better. The products have caused problems such as quality, management, advertising, etc.