关于大产品的关键词:消费者参与产品全生命周期产品自生长产品即营销极致的工业设计和制造工艺平台化特性高度自主控制下的销售渠道恰到好处的智能属性越来越多的产品制造商们,都在或主动或被迫地,重新思考和执行自己的产品路线图。无论他们以何种名目,大致的思考过程其实仍然是由古典派的那些要素构成:产品如何定义?谁需要这些产品?谁来生产?怎么卖?怎么卖得更好?怎样听到消费者的声音并且能让消费者听到自己的声音…… Key words about large products: Consumer participation Product life cycle products Self-growth Products that are marketing Ultimate industrial design and manufacturing processes Platform features Sales channels under a highly autonomous control Intelligent attributes Just right More and more product manufacturers , Are in or active or forced to rethink and implement their product roadmap. Whatever their name, the general thinking process is actually still composed of those elements of the classical: How are the products defined? Who needs these products? Who produces? How to sell? How to sell better? How to hear consumers? Sound and let consumers hear their own voice ......