邮政作为服务型企业,其产品是无形的服务,服务在输出时,同时就被客户消费完成。邮政服务从产出到消费的过程,客户也参与到其中,企业与客户的接触比较频繁,两者之间的关系对服务效果影响甚大。本文从营销角度对邮政客户关系的现状及对策进行探讨,以期对我国邮政企业的发展提供一些理论借鉴。 Post as a service-oriented enterprise, its products are intangible services, services in the output, while being completed by the customer. The postal service from the output to the consumer process, customers are also involved, business and customer contact more frequently, the relationship between the two services have a great impact. This article discusses the status quo and countermeasures of postal customer relationship from the perspective of marketing, with a view to providing some theoretical reference for the development of postal enterprises in our country.