论文部分内容阅读
似乎是到了近一段时间,大家才注意到一个事实:中国最有实力的一些家电企业都是从小地方做起来的。长虹在四川绵阳、春兰在江苏泰州、科龙在广东顺德、海尔所在的青岛,按中国的标准,也算不上大城市。小地方大企业,确实是一个很有趣的现象。那么原因何在呢? 很多人认为,地方企业因其成本(地皮、管理成本、人力资源成本等)较低,能得到当地政府的全力支持,这是很大的优势。同时企业只有耐心地拼质量、做市场,脚踏实地,先适应当地市场,突出地方特色,使这些企业的发展更实在,更具后劲。这些都可以称为企业的地方特色。这一观点对于家电企业至少是能说明一定问题的。但对于PC市场是否如此呢?中国PC市场似乎与家电截然不同。抛开市场战略的错误不谈,是联想而不是其它企
It seems that to some time, we noticed a fact: some of China's most powerful home appliance enterprises are from a small place to do it. Changhong in Mianyang, Sichuan, Chunlan in Taizhou, Jiangsu, Kelon in Shunde, Guangdong, Haier is located in Qingdao, according to Chinese standards, not really big cities. Small local big business, is indeed a very interesting phenomenon. So what is the reason? Many people think that local enterprises have the full support of the local government because of their low costs (land, management costs, human resources costs, etc.), which is a big advantage. At the same time, companies only patience to fight the quality, market, down-to-earth, first adapt to the local market, highlighting the local characteristics so that the development of these enterprises more real, more stamina. These can be called the local characteristics of the business. This point of view for home appliances enterprises can at least explain some of the problems. But for the PC market is the case? China PC market seems very different from appliances. Put aside the mistakes of market strategy aside, Lenovo is not the other companies