论文部分内容阅读
现代网络技术发展带动传统企业向电子商务领域发展,但现阶段电子商务交易过程中存在企业诚信问题。本文通过建立演化博弈模型,分析企业诚信行为的演化路径,并在此基础上进行相关的推理和分析,针对存在的问题,提出完善行业制度、建立奖惩机制等促进电子商务行业健康发展的建议。
The development of modern network technology has led traditional enterprises to develop in the field of electronic commerce. However, there are problems of corporate integrity in the process of electronic commerce transaction at this stage. In this paper, through the establishment of evolutionary game model, this paper analyzes the evolving path of corporate honesty behavior. Based on this, it conducts relevant reasoning and analysis. In view of the existing problems, it puts forward some suggestions to improve the industry system, establish rewards and punishments, and promote the healthy development of e-commerce industry.