随着中国二三线及以下市场的迅速崛起与不断完善,企业在新一轮的产业营销布局中开始了新的市场版图划分,同时相应需求的媒体宣传组合也随之发生变化。为了可以更好地进军二三线市场,企业选择地面媒体的优势也随之越发凸显。面对如此机遇,地方媒体又将如何应战呢? With the rapid rise and improvement of China’s second and third tier markets and below, enterprises have begun to introduce new market layouts in the new round of industrial marketing layouts, and corresponding media publicity portfolios have also changed. In order to be able to better enter the second and third tier markets, companies choose the advantages of terrestrial media also will become increasingly prominent. In the face of such opportunities, how will the local media fight?