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2015年4月24日,十二届全国人大常委会第十四次会议审议通过了新修订的广告法,其第三十八条第二款规定:“不得利用十周岁以下未成年人作为广告代言人。”一些全国人大常委会委员认为,新增的这一条款有利于更好地保护未成年人权益,促使未成年人健康成长。这也意味着,前段时间火热的天天、Cindy等小童星们将不能再代言广告。作为这一法律条款的倡议者之一,笔者也深有感触。2014年5月,全国人大常委会委员、财经委员会副主任委员彭森率
On April 24, 2015, the 14th meeting of the 12th NPC Standing Committee examined and approved the newly revised Advertising Law. The second paragraph of Article 38 of the Twelfth NPC Standing Committee stipulates that: “Minors under the age of 10 shall not be used as Advocacy spokesman. ”Some members of the NPC Standing Committee believe that the new clause will help protect the rights and interests of minors better and promote the healthy growth of minors. This also means that some time ago hot days, Cindy and other children’s stars will no longer speak for the ads. As one of the advocates of this legal provisions, I also have deep feelings. In May 2014, Peng Sen, member of the NPC Standing Committee and vice chairman of the Finance Committee,