“精神产品的创造者,忙碌出版商,热闹的书店,安静的读者,一起构建了一个书香的社会,文明由此传承,知识由此传播。”然而,在这由作者、出版商、书店和读者共同构建起的彩虹桥上,作为投资最多、风险最大的出版社并不能轻松起来,尽管事业的光环灿烂夺目,但市场图书价值实现的“惊 “The creators of mental products, busy publishers, lively bookstores, quiet readers, together create a scholarly society in which civilizations are transmitted and knowledge is disseminated.” However, Readers build the Rainbow Bridge together, as the most investment, the risk of the largest publishing house and can not be easy, despite the brilliant aura of the cause, but the market value of books to achieve the "shock