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以“家乡水甜,泥坑酒香”名扬燕赵大地的宁晋县制酒厂,短短几年间由一个名不见经传的小厂,一跃成为中二型企业,固定资产达2000多万元,成为邢台市十强县办企业、邢台市、宁晋县的利税大户。1996年,该厂实现利税804万元,今年第一季度实现利税294万元,比去年同期增长35%。近几年来,白酒市场竞争激烈,产品大战、广告大战,此起彼伏。宁晋县制酒厂能在激烈竞争的夹缝中求得生存,并取得快速的发展,得益于依托市场创名牌,强化质量抓管理。厂长黄景洲如是说。该厂是在建国前一个作坊式老厂基础上发展起来的,但在传统的计划经济体制下,产品以产定销,年产量不足
To “sweet hometown, mud pit fragrance” famous Yanzhao land Ningjin County wineries, just a few years by a little-known small factory, became a second-type enterprises, fixed assets up to 2000 Tens of thousands of yuan to become Xingtai City Top Ten County-run enterprises, Xingtai City, Ning Jinxian large profits and taxes. In 1996, the factory realized a profit tax of 8.04 million yuan and a profit of 2.94 million yuan in the first quarter of this year, an increase of 35% over the same period of last year. In recent years, liquor market intense competition, product wars, advertising wars, one after another. Ningjin County wineries in the fierce competition in the cracks survive, and achieved rapid development, thanks to relying on the market to create a brand name, to strengthen the quality of management. Manager Huang Jingzhou said. The plant was developed on the basis of a workshop-based old factory before the founding of the People’s Republic of China. However, under the traditional planned economic system,