“品牌”这个商界名词被越来越多地引入了传媒领域。人们已经认识到：品牌能够培养和维持受众的忠诚度。当受众对某一媒介（以及媒介某一组成部分）产生了认同感以后，关注该媒介就成为一种习惯，或许一两期的内容并不很好，但受众还会毫不迟疑地接受它。这就是品牌的力量。按? The term “brand” is more and more introduced into the field of media. People have come to realize that brands are capable of cultivating and sustaining audiences’ loyalty. When the audience has a sense of identity (and some part of the media) of a medium, it becomes a habit to focus on the medium, perhaps for a period of two or less, but the audience will not hesitate to accept it . This is the power of the brand. press?