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广播电视编导专业培养的不仅是媒介信息的传播者,更是对有“意义”和“价值”世界呈现与发现的创造者。审美意识培养之于广播电视编导专业实践教学,不仅是基础教学中理论课程的组成部分,也理应成为专业实践教学的创新路径。在广播电视编导专业实践教学中,学生的审美意识应从学生的艺术鉴赏思维、文案写作的创新意识以及产品推送的实践能力三个方面进行培养。
It is not only the dissemination of media information, but also the creator of the presentation and discovery of the world in “meaning ” and “value ”. It is not only an integral part of theoretical courses in basic education that aesthetic cultivation should be cultivated in professional practice teaching of radio and television directors, but also an innovative path of professional practice teaching. In the practice teaching of radio and television director professional, the students ’aesthetic awareness should be cultivated from three aspects: the students’ appreciation of art appreciation, the creative consciousness of copywriting and the practical ability of product push.