伴随着近两年来重庆经济的快速增长,重庆的广播广告也得到了长足的发展。但是即便如此,重庆的广播广告业无论是从媒体影响力来说,还是从广告经营市场化来看,都无法摆脱弱势媒体的态势。具体分析如下: With the rapid economic growth of Chongqing in the past two years, radio and television advertising in Chongqing has also made great strides. But even so, Chongqing’s broadcast advertising industry can not get rid of the underprivileged media neither from the media influence nor from the marketing of advertising. Specific analysis is as follows: