《冰雪龙江年》把龙江的冰雪文化同飞鹤的企业文化有机结合,提高飞鹤乳业的品牌效应的同时,也增加了观众对飞鹤品牌的认知。在2 0 1 5年黑龙江广播电视台《中国龙·欢乐颂》春节150小时不间断直播中,从大年初一到初六,每天9点45分到10点10分,每天25分钟,共150分钟的特别直播。由于我们向全国人民推送的是冰雪、文化、民俗等黑龙江名片,因此我们给这档25分钟的直播起了一个名字叫做—— The “Snow and Longjiang Year” combines the ice and snow culture of Longjiang with the corporate culture of Flying Crane to improve the brand effect of Flying Crane Dairy and increase the audience’s awareness of the Flying Crane brand. Heilongjiang Radio and Television in 2015, “Chinese Dragon Song of joy” Spring Festival 150 hours of non-stop live broadcast, from the first day to the sixth day, 9:45 to 10:10, 25 minutes a day, a total of 150 Minute special broadcast. Because we are pushing people across the country is the snow, culture, folklore and other business cards in Heilongjiang, so we give the 25-minute live broadcast a name is called -