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社区商业充满了诱惑:它是住宅开发与销售的增值利器,更是投资者和经营者眼中的“金蛋”。社区商业又充满了困惑:当一大批人怀揣美丽的梦想而斥资投入后,人们往往发现,后期的经营与管理却不尽如人意,呈现“低迷萎缩”“十室九空”之象,而这时,社区商业俨然已成社区经营的“包袱”。是什么令社区商业从抢购时的“黄金旺铺”变成食之无味,弃之可惜的“鸡肋”? 本刊记者历时半月深入广州各大楼盘社区商业进行采访、踏察,挖掘社区商业经营困顿之源、考量影响社区商业发展之因、探讨广州社区商业之经营模式,并独家特邀五合国际建筑设计集团刘力博士解读社区商业经营之技巧。未来社区商业的创新经营模式,由此展开。
Community business is full of temptation: it is a value-added weapon for residential development and sales, and is even more “golden egg” for investors and operators. Community business is full of confusion: When a large number of people embrace the dream of beautiful and invest in investment, people often find that the latter’s management and management are not satisfactory, showing “downturn” “” At this moment, the community business has become the “burden” of the community. What makes the community business from the panic buying “gold Wang Pu ” into a tasteless food, pity to abandon “chicken ribs”? Our correspondent lasted half a month into the major real estate community in Guangzhou to interview business, inspectors, Excavate the source of the commercial business of the community, consider the factors influencing the commercial development of the community, discuss the business model of the community in Guangzhou, and invite the exclusive expert of Dr. Liu Li from the Wuhe International Architectural Design Group to interpret the business skills of the community. The future of community business innovative business model, thus expanding.