人们对“可口可乐”公司的广告词“挡不住的感觉”都已耳热能详了。可乐型饮料为何有那么大的魅力,它究竟是什么饮料,成功诀窍在那里? 所谓可乐型饮料是以盛产于非洲和西印度群岛的柯拉子(COla)和原产于秘鲁的古柯叶(CoCa)为主的原料的饮料。100多年前美国亚特兰大市的一位药剂师约翰·彭伯顿偶然配出一种口味独特的糖浆,决心将其推上市场,当时他的合伙人为之取名叫“可口可乐”后经注册成为举世闻名的商标。无独有偶“百事可乐”的创使人也 People have been engrossed by the “Coca-Cola” company’s advertising word “unstoppable feeling.” Why does the cola drink have so much charm? What kind of beverage is it and where did it succeed? The so-called cola drinks are COLA produced in Africa and the West Indies, and coca leaves native to Peru. (CoCa) is a beverage made of a raw material. John Pemberton, a pharmacist in Atlanta, USA, accidentally assigned a unique taste of syrup over 100 years ago, determined to put it on the market when his partner was named “Coca-Cola” and was registered as the world’s Famous trademark. The co-creator of “Pepsi Cola” is also unique