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在公司发展壮大的过程中,随着价格竞争的日益加剧,公司盈利水平不断降低,经营费用如何有效控制,成为越来越多的企业面临的共同难题。对营销费用进行预算控制,是公司在实际生产经营过程中采取的常用方式,XLQ公司针对企业所处行业的特点,采用了比较独特的营销费用控制方式,以下是对这种控制管理方式的简要介绍。
In the course of the company’s development and expansion, with the increasing price competition, the company’s profitability has been continuously reduced, and how to effectively control the operating costs has become a common problem faced by more and more companies. The budget control of marketing expenses is a common method adopted by the company in the actual production and operation process. XLQ Company adopts a relatively unique marketing cost control method for the characteristics of the industry in which the company is located. The following is a brief summary of such control management methods. Introduction.