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旅游是一种与环境密切相关的活动,就游客感知视角下对旅游环境影响进行探讨是旅游业可持续发展中亟待深入研究的课题。本文选取广西、贵州三个典型少数民族聚居区为研究区域,采用李克特7点等距量表问卷及深入访谈,考察游客对民族旅游地环境影响的正面感知、负面感知,以及感知、环境满意度与旅游行为意向的因果关系。运用统计软件(SPSS17.0)与结构方程建模软件(AMOS17.0)对数据进行分析,得出旅游环境影响正面感知与游客满意度及环保行为存在显著正向相关性(γ11=0.53,γ21=0.95),旅游环境影响负面感知与游客满意度及环保行为存在微弱相关性,游客满意度与环保行为关系不紧密等结果。在此基础上,针对少数民族旅游区提出可持续发展战略实施建议。
Tourism is an activity closely related to the environment. Studying the impact of tourism environment from the perspective of tourist perception is an issue that urgently needs further study in the sustainable development of tourism. In this paper, three typical minority inhabited areas in Guangxi and Guizhou are selected as the study area. Using the Richter’s seven-point isometric questionnaire and in-depth interviews, the author investigates the positive and negative perceptions of tourists on the environmental impact of national tourism and the relationship between perception and environment Causality between Satisfaction and Traveling Behavior Intention. Using statistical software (SPSS17.0) and structural equation modeling software (AMOS17.0) to analyze the data, it is found that there is a significant positive correlation between positive perception of tourism environment and tourists satisfaction and environmental behavior (γ11 = 0.53, γ21 = 0.95), there is a weak correlation between negative perception of tourism environment impact and tourists satisfaction and environmental behavior, and the relationship between tourist satisfaction and environmental protection behavior is not close. On the basis of this, we put forward suggestions on implementing the strategy of sustainable development for ethnic minority tourist areas.