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随着越来越多的中国企业走出国门,跨国家、跨区域经营的国际多元化现象越来越普遍。如何进行国际多元化成为摆在中国企业面前的重要课题。基于国际多元化研究,以中国民营企业为研究对象,从国家和区域2个层次,整合分析了内向和外向国际多元化对企业海外绩效的影响,结果发现:企业通过内向国家多元化提升了海外绩效,但内向区域多元化会降低海外绩效;外向(国家和区域)多元化弱化了内向国家多元化对海外绩效的作用。
As more and more Chinese enterprises go abroad, the phenomenon of international diversification across countries and regions is becoming more and more commonplace. How to carry out international diversification has become an important issue for Chinese enterprises. Based on the study of international diversification, taking Chinese private-owned enterprises as the research object, the paper analyzes the influence of international diversification of inward-looking and outward-looking on the overseas performance of enterprises from the two levels of the country and the region. The result shows that: the diversification of inward- Performance, but diversification of inward regions will reduce overseas performance; diversification of outward (national and regional) weakens the role of inward-looking countries’ diversification on overseas performance.