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近几年来随着我国社会经济的不断进步,人们的生活水平大大提高,对产品的消费欲望也在不断增大。人性化设计作为人类生存意义上的一种最高设计的追求,它运用人机工程学和美学原理,强调人与物、人与自然的完美融合。因此,商品包装设计的人性化能够利用现有资源来吸引消费者的眼球,以进一步提高品的宣传效果,抓住消费者的心理,刺激消费者的购买欲望。
In recent years, with the continuous social and economic progress in our country, the standard of living of people has been greatly raised and consumer appetite for products has also been on the rise. Humanized design, as one of the highest design pursuits in human existence, uses ergonomics and aesthetic principles to emphasize the perfect integration of human beings and things, man and nature. Therefore, the humanization of product packaging design can use existing resources to attract the attention of consumers, in order to further enhance the product’s publicity, to seize the consumer’s psychology and stimulate consumer desire to buy.