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近几年,职业技能竞赛如火如荼的开展着,市场营销技能竞赛由之前的商职委竞赛到2014年入选国赛,一直延续至今,市场营销职业技能竞赛对市场营销专业的建设影响是深远的,在专业的顶层设计、校企合作、师资队伍培养、实践技能训练等方面都提供了引导,笔者根据市场营销专业的建设以及多次参加市场营销职业技能竞赛的经验,进行些一些大胆的探索。
In recent years, vocational skills competition in full swing carried out, marketing skills competition from the previous commercial and industrial commissions selected by the 2014 National Games, has been extended to this day, the marketing of professional skills competition on the construction of marketing professionals is far-reaching impact, In the top-level professional design, school-enterprise cooperation, teacher training, practical skills training and other aspects provide a guide, the author based on the marketing of professional construction and many times to participate in marketing professional skills competition experience, to carry out some bold exploration.