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旅游产业的发展受到诸多因素的影响,如何促进旅游产业更好的发展,发掘出更多的旅游创意,增加旅游产业的附加价值是旅游产业长远发展的重要内容。提升旅游业发展的竞争力的同时将中国文化传播到世界中去是一项双赢的产业项目,本文立足于市场营销的相关理论探讨旅游业长远发展的策略,旨在实现旅游业的长久发展。
The development of tourism industry is influenced by many factors. How to promote better development of tourism industry, find more tourism ideas and increase the added value of tourism industry are the important contents of the tourism industry’s long-term development. It is a win-win industrial project to promote Chinese culture to the world at the same time to enhance the competitiveness of the development of tourism industry. This article bases on the relevant theory of marketing to discuss the long-term development strategy of tourism in order to realize the long-term development of tourism.