参与高速增长的新兴市场、在成熟市场把握高增速品类成长的新机会、向处方药领域学习营销这几点是在OTC市场上盈利的关键。5月,160多位代表前往布达佩斯参加今年Nicholas Hall的洞察OTC会议。由于在欧洲及北美,消费者卫生保健市场表现持续低迷,因此如何抓住机遇,在产业中生存下来成为讨论焦点。抓住新兴市场2011年,全球非处方药销售增长了4.5%,将市场推回到2009年之前 Engaging in fast-growing emerging markets, grasping new opportunities for high-growth category growth in established markets, and learning about marketing for prescription drugs are key components of making a profit in the OTC market. In May, more than 160 delegates traveled to Budapest for an insightful OTC conference this year at Nicholas Hall. As the health care market in the consumer markets in Europe and North America continued to be sluggish, how to seize the opportunities and survive in the industry has become the focus of discussion. Capturing Emerging Markets In 2011, global non-prescription drug sales increased by 4.5%, pushing the market back to 2009