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南京玉河摩托车集团公司已连续10年多保持百分之百的产销率。1993年,该公司销售收入和利润分别比上年增长37.2和40.9%,获最畅销国产商品“金桥奖”,跻身于行业10强之列。其成功的奥秘在于:他们开发的产品与国内同类产品相比,技术性能高一个档次,而销售价格低一个档次。无巧不成书。镇江火车站一家农民办的红光饭店,十年来一贯坚持“设施不攀高档次,服务追求高质量”;虽然设施不甚豪华,但在创办初期,就引进
Nanjing Yuhe Motorcycle Group has maintained a 100% sales rate for more than 10 consecutive years. In 1993, the company’s sales revenue and profit increased by 37.2% and 40.9% respectively over the previous year, and won the “Golden Bridge Award” as the best-selling domestic product, ranking among the top 10 in the industry. The secret of its success lies in: Compared with its domestic counterparts, the products they develop have a higher level of technical performance and a lower sales price. Coincidentally. The Red Light Hotel, a farmer’s office of Zhenjiang Railway Station, has consistently adhered to the principle of “not to climb high grade facilities and pursue high quality service” for ten years. Although facilities are not luxurious, they were introduced at the initial stage of establishment.