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作者通过大量调查和历史分析,探讨了是什么促使中国商业性媒体版权意识不断增强。作者认为,新兴商业性媒体心目中侵权收益与代价的天平随着法律法规的完善、行政治理力度的加大(外部动力)、上市公司对商誉的重视(内部动力)以及主流传统媒体日益增强的版权意识(直接相关者动力)而逐渐发生变化,上述四个方面亦构成中国新兴商业媒体版权意识增强的四个主要动力。
Through extensive investigation and historical analysis, the author explores what motivated China’s commercial media to continuously increase copyright awareness. The author believes that emerging business media in the eyes of the benefits and costs of infringement balance with the improvement of laws and regulations, increased administrative efforts (external motivation), listed companies’ emphasis on goodwill (internal motivation) and the mainstream of traditional media is increasing (Direct-related motivation), the above four aspects also constitute the four major motivations for the increase of copyright awareness in the emerging business media in China.