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企业的发展离不开市场营销,战略的科学性和合理性直接关系到企业的发展,对企业的经济利益产生一定的影响。为了更好的保证企业稳定高效运行,在新经济背景下,企业应结合时代特点,选取适合于企业的市场营销战略,以提高企业的竞争能力,使企业在市场中占据稳定的地位。随着科学技术的发展,新经济时代的到来成为必然,传统的市场营销模式存在较大的弊端,无法满足企业发展的需要,因此,科学选择市场营销战略成为支撑和推动企业进步的重要手段。本文结合新经济背景对市场营销战略的影响进行分析,提出了新经济背景下企业的市场营销的发展方向和战略选择,以实现企业的更好更快发展,保证企业良好运营。
The development of enterprises can not be separated from marketing. The scientific and rational strategy is directly related to the development of enterprises and has an impact on the economic interests of enterprises. In order to ensure a stable and efficient operation of the enterprise, under the background of the new economy, enterprises should, in light of the characteristics of the times, select the marketing strategy appropriate to the enterprise so as to enhance the competitiveness of the enterprise and enable the enterprise to occupy a stable position in the market. With the development of science and technology, the advent of a new economic era has become inevitable. The traditional marketing model has great drawbacks and can not meet the needs of enterprise development. Therefore, choosing a marketing strategy scientifically becomes an important means to support and promote enterprise progress. Based on the analysis of the impact of the new economic background on marketing strategy, this paper puts forward the marketing direction and strategic choice of the enterprise under the new economic background in order to realize the better and faster development of the enterprise and ensure the good operation of the enterprise.