本文通过商业插画设计课程特点,论述对项目和项目教学法在商业插画设计项目课程中的必要性;通过苏州工艺美术职业技术学院的商业插画设计项目课程的实践探索,从组建教学团队、制定项目任务书、制定评价标准、反复项目学程、推进项目报告书、关注全面能力6个方面阐述其意义和价值,为高职商业插画设计教学研究提供参考。 This article discusses the necessity of project and project teaching method in the course of commercial illustration design project through the characteristics of the commercial illustration design course. Through the practical exploration of commercial illustration design project course of Suzhou Institute of Art and Design, from setting up teaching team and formulating project Task book, the development of evaluation criteria, repeated project learning, promote the project report, focus on the comprehensive ability of six aspects of its significance and value, to provide reference for higher vocational teaching illustration design.