论文部分内容阅读
品牌的基础是人,没了人就没了品牌。不同于建筑,品牌是建筑在人心灵上的东西,因此,品牌的第一要素是人的信赖,没有信赖品牌是无法奠基的。品牌的信赖从何而来?在品牌建设中,企业在对品牌包装和对外宣传时是否和企业本身的实际相符,这点十分重要,既做到品牌宣传的差异化,又能和企业本身实际情况相符,对于很多企业来说是很大的难点。
The brand is based on people, no one no brand. Different from the building, the brand is built on the soul of people, therefore, the brand’s first element is the trust of people, do not trust the brand can not lay the foundation. Where does the brand’s trust come from? In brand building, it is very important for the enterprise to match the actual situation of the enterprise when it comes to brand packaging and external publicity. It not only makes the difference between brand promotion and reality, The same situation, for many companies is a big difficulty.