论文部分内容阅读
我们给市场真正原创的作为视觉艺术的一种革命,数码插画的冲击力,亲和力是传统插画、摄影和其他传统应用美术无法比拟的。当人们对千篇一律毫无感情色彩的符号图形开始疲倦和麻木时,当人们对图片库里调出来的看图说话式的广告无动于衷时,惟有插画能创造奇迹。在产品同质化非常严重的今天,企业的产品和品牌想从市场中脱颖而出,广告一定要在第一时间里抓住消费者的眼球。数码插画的原创性、冲击力,是众多知名品牌选择英雄门而放弃实拍和租用现成图片实现广告创意的另一个关键因素。
We give the market a truly original visual art as a revolutionary, digital illustration of the impact, affinity is the traditional illustration, photography and other traditional applied art incomparable. When people begin to feel tired and numb to the monotony of emotionless symbolic graphics, only illustrations can create miracles when they are indifferent to the pictorial-language ads in the gallery. In the very homogenization of products today, corporate products and brands want to stand out from the market, advertising must be the first time to seize the attention of consumers. The originality and impact of the digital illustration are another key factor for many famous brands in choosing a hero door and giving up real shots and renting out-of-the-box images for creative advertising.