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长期以来,美国埃克森(Exxon)石油公司在各跨国石油公司中雄居榜首,它不仅是一个从石油勘探、开采、运输、提炼到市场销售高度一体化的全球性石油巨头,而且是一个集石油、煤碳、化工、核燃料、太阳能、电力开发和生产为一体的多样化能源公司。在过去30年间,埃克森曾两度变更其基本管理策略,以适应资源与市场的竞争和维持其在石油工业中的领先地位。本文以世界石油工业的发展为背景,讨论和分析埃克森石油公司的目标管理策略,并对石油工业的发展前景进行探讨。
For a long time, Exxon Petroleum Corporation has ranked top among all multinational oil companies. It is not only a global oil giant that is highly integrated from oil exploration, mining, transportation, refining, and marketing, but also a Diversified energy companies integrating oil, coal, chemicals, nuclear fuel, solar energy, power development and production. In the past 30 years, Exxon has twice changed its basic management strategy to meet the competition between resources and markets and maintain its leading position in the oil industry. This paper takes the development of the world oil industry as the background, discusses and analyzes the target management strategy of Exxon Petroleum, and discusses the development prospects of the petroleum industry.