随着社会不断进步,科技持续发展,我国电力事业已经步入到崭新的发展阶段。电力是一项重要的公用事业,而电力营销是电力行业运营发展过程中不可或缺的关键性环节。在社会市场经济背景下,电力企业需要不断强化服务意识,要以优质服务为宗旨,以社会市场为导向,转变已有的经营理念,通过不同途径采取各种可行的电力营销策略,注重优质服务,提高电力客户满意度。进而,塑造良好的外在形象,打造品牌效应,具备良好的运营效益。 With the continuous improvement of society and the continuous development of science and technology, China’s power industry has entered a new stage of development. Electricity is an important utility, and power marketing is an indispensable and crucial link in the operation and development of power industry. Under the background of social market economy, power enterprises need to continuously strengthen their service awareness. They should take quality service as their goal, social market as their orientation, change their existing business philosophy and adopt various feasible power marketing strategies through different channels, and pay attention to quality service , Improve power customer satisfaction. Furthermore, shaping a good external image, create brand, with good operating efficiency.