在2007中国广告与品牌大会上,盛世长城国际广告公司首席执行官周佩莲曾坦言,品牌建设进入了网络时代。的确,面对互联网,每个消费者都可以成为评论家和品牌布道者,并有能力影响周围所有的朋友或同僚。显然,面对消费者的直接批评和反馈,全力推动网络营销是大势所趋。 In the 2007 China Advertising and Brands Conference, Samantha Zhou CEO of Saatchi & Saatchi International Advertising Co., Ltd. once admitted that brand building has entered the Internet age. Indeed, in the face of the Internet, every consumer can become a critic and brand evangelist and has the ability to influence all his friends or colleagues around. Obviously, the face of direct criticism and feedback from consumers, to promote Internet marketing is the trend.