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广电网络企业正面临着“三网融合”市场竞争的严峻挑战,对外应加大开放合作力度,积极推动行业创新转型发展;对内应紧紧抓住国企改革的契机,优化管理流程,合理配置各项资源。因此深化成本管理改革、加强成本控制成为一个突出而又迫切的问题。广电网络企业要生存、发展,就必须全员对成本形成的全过程进行参与、并全面控制,以最低的成本取得竞争优势,提高资源利用效率,最大限度地获取利润。
Radio and television network enterprises are facing severe challenges of market competition in the “triple play” market. External cooperation should be stepped up and innovation and transformation of the industry should be actively promoted. The domestic enterprises should seize the opportunity of the reform of state-owned enterprises, optimize the management process and be reasonable Configure the resources. Therefore, deepening the reform of cost management and strengthening cost control become a prominent and pressing issue. To survive and develop, radio and television network enterprises must participate in the entire process of cost formation with full control and have full control over them, gain competitive advantage at the lowest cost, improve resource utilization efficiency and maximize profits.