CI 设计是近年来越来越被重视的企业行为之一。如何做一个成功的 CI 设计对企业的生存发展有着深远的影响。国际上一些知名的大公司如 IBM、可口可乐、三菱、健伍等在这方面给了我们很好的启示。但一个完整的 CI 策划应包含哪些方面的细节,应该如何与企业经营理念与产品定位相融合,在设计中所体现出来的商业信息应如何表达,甚至该如何说服企业对自身提案做出公正客观的评价和认 CI design is one of the more and more valued corporate behaviors in recent years. How to make a successful CI design has a far-reaching impact on the survival and development of enterprises. Some well-known international companies such as IBM, Coca-Cola, Mitsubishi, Kenwood and so in this area gave us a good lesson. But a complete CI planning should include details of how to integrate business philosophy and product positioning, business information embodied in the design should be how to express, and even how to convince enterprises to make their own proposals to make a fair and objective Evaluation and recognition