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本文以韩礼德的系统功能语言学基础上发展起来的视觉语法为理论,以南京2014年青奥会会徽为例,进行多模态话语的社会符号学分析,探讨图像作为社会符号和语言符号是如何实现表意功能的。
Based on Halliday’s system functional linguistics, this thesis takes the social grammar analysis of multi-modal discourse as an example, taking the Nanjing 2014 Youth Olympic Games emblem as an example to discuss how the image as a social symbol and a linguistic symbol is realized Ideographic function.