CE:你们的研究指出,无缝零售已经成为全球的趋势,那么在中国,这种趋势处于什么阶段?中国消费者需求距离真正的无缝零售有多远?许佑宏:我们还是在非常初期的阶段,从理念、业务模式、流程、组织到技术可能都处于很雏形的状态,但是我们在中国市场的调研发现,中国消费者的确存在这个需求,尤其当“80后、90后”成为消费主力军,他们对电子商务、移动商务以及社交媒体的应用和接纳程度, CE: Your research shows that seamless retail has become a global trend. So at what stage of this trend is there in China? How far is Chinese consumer demand going from a truly seamless retail? Xu Youhong: We are still at a very early stage From the concept, business model, process, organization and technology may be in a very embryonic state, but our research in the Chinese market found that Chinese consumers do have this need, especially when “80, 90 ” become consumption The main force, their application and acceptance of e-commerce, mobile commerce and social media,