绿色时代的到来,使人类生产和消费模式发生了巨大变化,众多国家和地区掀起绿色营销大潮,绿色营销逐渐成为21世纪营销的主流。本文主要介绍了绿色营销对传统营销的冲击,旨在帮助企业树立绿色营销观念,使企业通过谋求消费者利益、企业利益、社会利益和生态利益的统一,获取竞争优势,实现企业目标。 The advent of the green era has brought about tremendous changes in the pattern of human production and consumption. Many countries and regions have set off a tide of green marketing, and green marketing has become the mainstream of marketing in the 21st century. This paper mainly introduces the impact of green marketing on traditional marketing. The aim is to help enterprises establish a green marketing concept so that enterprises can gain competitive advantages and achieve their business goals by seeking the unification of consumers, enterprises, social interests and ecological interests.