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运用文献资料法、逻辑分析法,从体育营销学和体育社会学的视角,对体育赛事经纪实质进行论述,结合实例论证其是加快体育产业化进程的催化剂,并对体育赛事经纪多赢可持续发展简论。以期借助2008年北京奥运会筹备之机,繁荣体育经纪,规范体育市场,促进体育产业发展,再次创造国民经济新的增长点有所稗益。
Using the methods of literature and data analysis and logical analysis, this paper discusses the essence of sports event brokers from the perspective of sports marketing and sports sociology, and proves that it is a catalyst to speed up the process of sports industrialization. A Brief Discussion on Development. With the help of the preparation for the 2008 Beijing Olympic Games, it is useful for us to prosper the sports brokers, standardize the sports market, promote the development of the sports industry and once again create a new growth point for the national economy.