勿庸置疑,在商战日趋激烈、营销谋略变幻莫测的当今市场竞争中,一个优秀的企业形象就是一笔十分珍贵的财产。随着市场经济观念越发深入人们头脑,企业界的有识之士注意到企业的生存发展有赖于良好的公共关系与社会舆论,企业的社会形象和声誉已成为获取利润和企业发展不可缺少的条件。如果将一些具有情感色彩的沟通方法注入营销之中,使营销工作富于生活化,就能由原来的。硬。性推销变成具有现代魅力的。软。性推销。这也是一门重要的艺术化的促销本领。只有真正掌握了这一本领,才能促进广大用户、消费者对企业的了解热情,最终使企业和产品达到家喻户晓的目的。实践证明,通过认真审慎的情感营销可以在一种产品、一个公司或一种观念周围营造一种气氛,或是人情味,或是神秘感,但这要借助一些行之有效的情感营销技巧和开发富有人情味,以人 Needless to say, in the increasingly fierce business war, marketing strategy unpredictable in today’s market competition, a good corporate image is a very precious asset. With the concept of market economy deepening people’s minds, people of insight in business circles noticed that the survival and development of enterprises depend on good public relations and public opinion, and their social image and reputation have become indispensable conditions for profit and enterprise development . If some of the emotional communication methods into the marketing of marketing, marketing rich in life, you can from the original. hard. Sex marketing has become a modern charm. soft. Sex promotion. This is also an important artistic marketing skills. Only a truly mastered this ability, can promote the masses of users, consumers understand the enthusiasm of enterprises, and ultimately enable enterprises and products to achieve the purpose of a household name. Practice has shown that careful and careful emotional marketing can create an atmosphere, a sense of humanity, or a sense of mystery around a product, a company, or an idea, but with some proven emotional marketing techniques and development Humane, people