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随着社会的发展,人们对茶叶的需求在不断增加。然而在茶叶行业发展如火如荼的势头下,却较少将创新技术运用到茶叶的市场营销当中。在现代的市场营销策略中,数据挖掘技术已成为了很多企业关注的营销重点。但因为大多企业对数据挖掘技术不了解,难以利用茶叶营销的“数据财富”。本文由数据挖掘技术的概念出发,介绍数据挖掘技术的常用方法,并对数据挖掘技术在茶叶营销中的应用进行分析,希望借此促进相关行业与产业的发展。
With the development of society, people’s demand for tea is increasing. However, the trend of the tea industry in full swing, but less applied to the innovation of tea marketing. In modern marketing strategies, data mining technology has become the focus of marketing for many businesses. However, because most enterprises do not understand the data mining technology, it is difficult to use the “data wealth” of tea marketing. This paper, starting from the concept of data mining technology, introduces the common methods of data mining technology and analyzes the application of data mining technology in tea marketing, hoping to promote the development of related industries and industries.