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出口定价和国内定价的区别主要在于市场特征不同。本文从需求角度出发,考察中国水果主要出口市场需求、结构和竞争情况,并构建相应指标和面板模型来分析各影响因素和出口价格间的关系。研究结果表明:(1)中国出口的水果以价格竞争为主,但价格优势在逐渐丧失;(2)需求方因素对水果出口定价具有显著影响,且作用在增强,其中进口国人均GDP、市场集中程度和竞争者价格的影响为正,地理距离的影响入世前为正,入世后为负,整个样本期为正。最后为水果出口定价提出了相关政策建议。
The main difference between export pricing and domestic pricing lies in the different market characteristics. This paper examines the demand, structure and competition of the main export markets of Chinese fruits from the perspective of demand and constructs the corresponding indicators and panel models to analyze the relationship between the various influencing factors and export prices. The results show that: (1) The price of fruits in China is mainly based on price competition, but the price advantage is gradually losing. (2) The demand-side factors have a significant effect on the export pricing of fruits and their effects are enhanced. Among them, the per capita GDP of importers, the market Concentration and the impact of competitors’ prices are positive. The effect of geographical distance is positive before joining WTO and negative after joining WTO. The whole sample period is positive. Finally, the pricing of the fruits of the proposed policy recommendations.