试想,如果 TGI Fridays 汉堡薯条在麦当劳里出售,是否仍可以高价吸引消费者?而佐丹奴 T 恤如果陈列在 PRADA 展示架上,是否多昂贵都能得到购买者的青睐呢?当然,商品销售的成功与否,是建立在商品本身的品质,包装与形象基础之上的,但销售商品的环境与气氛,也是刺激消费者掏钞票的重要因素之一。成功地营造消费者与商品第一次接触的亲和气氛,“光”绝对是画龙点睛的催化剂。光环境的元素“消费光环境”的组成,包括不同层次的照明需求,如:提供基本安全的基础照明,表现陈列商品的重点照明,强调室内设计元素或展示橱窗的设计照明,以及为举办活动而设的活动照明,等等。光环境的组成,应从整体形象设计出发,继而形成各自独特且 Just think, if TGI Fridays hamburger fries are sold in McDonald’s, can they still attract consumers at high prices, and if Giordano T-shirts are displayed on the PRADA display stand, how expensive is it to get the favor of buyers? Of course, the sale of goods Success or failure is based on the quality, packaging, and image of the product itself, but the environment and atmosphere for selling the product is also one of the important factors that stimulate consumers to use the banknote. Successfully creating a friendly atmosphere in which consumers and their products come into contact for the first time, “Light” is definitely the catalyst for finishing touch. The elements of the light environment The composition consists of different levels of lighting needs, such as: provide basic security of the basic lighting, performance of the display of the key lighting Event lighting for events, etc. The composition of the light environment should proceed from the overall image design, and then form its own unique and