国内某大软件公司行销主管马先生的口头禅是“Marketing”,所以他被同事戏称为“马克丁”。《孙子兵法》曰:“不战而屈人之兵,善之善者也。”作为企业软件公司的营销大员,老马真算得上是凭智谋取胜的大师,其辉煌战绩使公司高层不得不接受这样一个信条——“一个好的营销人员抵得上100个销售员”。 有一次,担当“探子”任务的市场营销人员火速来报:“国内头号竞争对手的高端产品事业部老总由于个人原因 Mr. Ma’s mantra, the head of marketing for a major domestic software company, is Marketing, so he was nicknamed “Mark Ding” by his colleagues. “The Art of War,” said: “Do not fight the soldiers, the good of the good.” As a business software company’s marketing staff, Ma really count on mastery is based on his wisdom to win, the brilliant record of the top executives had to Accept the tenet of “a good marketer worth 100 salespeople.” On one occasion, marketers serving as “spies” rushed to report: "CEOs of the top competitor’s high-end product divisions in China, for personal reasons