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随着新媒介环境的不断发展,“负面解读”盛行已经成为当前我国社会舆论生态的显著特征,它在反映公众借助日新月异的技术手段更有效实现知情、参与、表达和监督意愿的同时,也折射出了社会公信力不足背景下若干社会不良心态蔓延所带来的各种负面影响与消极效应。诚然,“负面解读”盛行的原因是多方面的,从现阶段大量社会负面舆情和负面解读的演化发展过程来看,“不信任”“不合作”和“不负责”等不良社会心态最为典型。同时,新媒介环境依然处于快速发展与持续变化的过程之中,眼下需要结合互联网治理和公众舆论引导,密切关注并持续梳理“负面解读”的发展逻辑及其与公众心态之间的互动演化效果,而这显然也是需要结合不同的领域、层次和视角,来予以综合分析并进行有效治理的一项系统性工程。
With the constant development of the new media environment, the prevalence of “negative interpretation” has become a prominent feature of the current social ecology in our country. While reflecting the rapid public realization of the desire to be informed, participating, expressing and supervising with the ever-changing technological means, It also reflects various negative and negative effects brought by the spread of some bad social attitudes under the background of insufficient social credibility. To be sure, there are many reasons for the prevalence of “negative interpretation.” From the evolving process of mass negative social public opinion and negative interpretation at the present stage, it is not responsible for “distrust”, “non-cooperation” and “ ”And other bad social mentality is the most typical. At the same time, the new media environment is still in the process of rapid development and continuous change. Now it is necessary to combine the development of Internet governance and public opinion to pay close attention to and continue to sort out the development logic of “negative interpretation” and its interaction with the public mindset Evolutionary effect, and this is obviously a systematic project that needs to be comprehensively analyzed and effectively controlled according to different fields, levels and perspectives.