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近年来,报纸特刊日趋引人注目,每当遇到重大事件和重要历史时刻,党报、都市报、行业报等众多纸质媒体都会推出琳琅满目的特刊。将特刊做得好读、好看、耐人寻味、有收藏价值,对做好特刊进行深度思考和研究,有利于其发挥更大的传播效果。本文仅以《中国海洋石油报》新近策划的纪念建党90周年暨“海上大庆油田”表彰大会三期特刊为例,探究好特刊所应具备的三个维度。
In recent years, the special issue of newspapers has drawn increasing attention. Whenever major events and important historic moments are encountered, numerous paper-based newspapers, such as Party News, Metropolis Daily, and Industry News, launch an array of special issues. The special issue is well read, look good, intriguing, has a collection of value, do a good job in-depth thinking and research, is conducive to its greater communication effect. This article only takes the newly-planned 90th anniversary commemoration of the founding of the “China National Offshore Oil News” and the special issue of “Three Issues of the Daqing Oilfield” Commendation Conference to explore the three dimensions that a good special issue should have.