随着近些年国内钢管行业的快速发展,钢管公司取得了很大的成就,但是随着国内总体供过于求的严重形势,加上其他因素的影响,一些钢管公司的销售也出现了一些问题,所以一定要制定出合适的营销策略。文章以螺旋埋弧焊钢管市场为例,针对其机遇和挑战,提出了可行的营销策略,以供参考。 With the rapid development of the domestic steel pipe industry in recent years, the steel pipe company has made great achievements. However, with the serious situation of overall domestic oversupply, coupled with other factors, the sales of some steel pipe companies also experienced some problems. Therefore, Must develop a suitable marketing strategy. Taking the spiral submerged arc welded steel pipe market as an example, the paper proposes feasible marketing strategies for reference for its opportunities and challenges.